No Logo
I am currently reading Naomi Klein’s No Logo and it is fantastic. I highly recommend this work about consumerism, corporations and culture. It is concerned with issues of which awareness is critical. Below is an excerpt I thought worth mentioning.
Like so much of advertising, “Hilfiger’s marketing journey feeds off the alienation at the heart of America’s race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.” (p.76)
Like so much of advertising, “Hilfiger’s marketing journey feeds off the alienation at the heart of America’s race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.” (p.76)
posted by That which is called Darren at 10:14 PM
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